On October 2, 2008, Time Warner Cable's contract to carry WUPW expired and the cable system lost the right to carry the station's programming as a result. The deal was completed on January 2, 2019. in order to comply with FCC ownership rules the SSA involving WUPW would be included in the sale of WTOL. Because Gray owned WTVG (which the company acquired in 2014 from SJL Broadcasting), and since WTOL and WTVG rank among the four highest-rated stations in the Toledo market in total day viewership, Gray announced that it would retain WTVG and sell WTOL to Tegna Inc. On June 25, 2018, Atlanta-based Gray Television announced it had reached an agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, and Gray's 93 television stations) under Gray's corporate umbrella, in a cash-and-stock merger transaction valued at $3.6 billion. All remaining WUPW staff now operates from WTOL's facility, but WUPW's management and sales departments remain separate from their WTOL counterparts. The acquisition and shared service agreement was finalized by the two stations on April 20, 2012. As part of the acquisition, WUPW entered into a shared services agreement (SSA) with Raycom Media's WTOL three other American Spirit Media stations are located in markets with a Raycom-owned " Big Three" network affiliated station, and the American Spirit Media stations in all three of those markets are also operated by Raycom through SSAs. On January 11, 2012, it was reported that LIN Media would sell WUPW to Charlotte-based American Spirit Media (owned by Thomas B. It was completed in 1985 and is the property of LIN TV. The digital antenna is a side mount made by Dielectric and is mounted at 1,200 feet (366 m). The top section has a 53-foot (16 m) aerial mast with a side mount dipole antenna for the transmission of analog television programs. The tower was built by Stainless Steel Tower of Pennsylvania. The station's broadcast tower is 1,253 feet (382 m) high that has a seven-foot face on each of its three sides. WUPW later dropped MyFox in favor of a new site platform co-developed by LIN and Fox, spun off as the independent company EndPlay. In early-June 2007, WUPW, along with three other LIN TV-owned Fox affiliates switched their websites over to Fox Interactive Media's "MyFox" platform, becoming the first Fox stations not owned and operated by the network to adopt the site. Until 2001, WUPW was the only over-the-air television station in the area to air cartoons weekday afternoons as the local WB affiliate, WT05, was cable exclusive. Raycom sold WNWO to Barrington Broadcasting in 2006 after its merger with the Liberty Corporation gave it ownership of CBS affiliate WTOL. Sunrise Television was absorbed into LIN TV in May 2002. WNWO was longer-established and Raycom opted to keep that station over WUPW. In order to complete Raycom's acquisition of Malrite (which would be finalized in 1999), WUPW was spun off to Sunrise Television due to Federal Communications Commission (FCC) rules at the time prohibiting common ownership of two stations in the same market. In 1998, Raycom announced that it would acquire Malrite Communications Group, the owner of NBC affiliate WNWO-TV (channel 24). Three years later, that company was sold to a group led by the Retirement Systems of Alabama who merged with AFLAC's broadcasting group to form Raycom Media. It was sold to Atlanta-based Ellis Communications in 1993. It became a charter Fox affiliate on October 6, 1986. The station's original studios were located at Four SeaGate on North Summit Street in Downtown Toledo. Originally, WUPW was owned by a consortium of local investors and private companies. It originally had the call sign WDMA-TV but was changed to its present-day calls before its first sign-on. The station went on-air Septemas an independent with an analog signal on UHF channel 36. Under LIN ownership, WUPW's studios were based at Four SeaGate on North Summit Street in Downtown Toledo up to April 20, 2012.
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